OLD ROOTS, NEW REACH

OLD ROOTS, NEW REACH: MAMA AFRICA JOINS THE DIGITAL AGE.

They say life is dynamic, therefore every sphere of life should experience that. Business is life, and life is about business.

One sunny afternoon after lectures, on my way home and then a creative style stopped me. It left me staring for minutes, that I couldn't just take my eyes off it. Guess what?? It was wear from Mama Africa.

I've always loved to see the great handwork of people, and it says everything about Mama Africa.

After staring for minutes, I decided to move to the shop and feel the presence of it. I wanted a lively experience with it before anything else.

I touched the first African cloth I saw - I touched quality, I touched life, and I touched forever. I was in a different world.

Welcome to Mama Africa, a business that has existed for 20 good years. When I said business was life, I wasn't joking. Mama Africa produces all African products-wear, slippers, bags, hand fans, key holders, drums, and accessories. They all caught my attention.

Now, Mama Africa is not just touching lives through physical stores, it's touching lives through its digital presence.

A month ago, Mama Africa decided to exist online. Mama Africa now has about four social media platforms- Instagram, Facebook, TikTok, and Snapchat.

The creative handwork of Mama Africa is now digitally seen. There's also a new website for Mama Africa where people all around the world can be in the comfort of their home and buy products online. Mama Africa is indeed touching lives through its digital presence.

Just within a month, there has been an increase in followers, engagement, views, and awareness. The website is mobile-friendly, and trust me, so easy to order a product online.

Mama Africa is here to stay.

WHY AFRICAN CRAFTSMANSHIP MATTERS TODAY.

Even the Bible mentions that humans should increase in number and fill the earth, not to go extinct. It's the same with Mama Africa, a brand striving to maintain the culture, heritage, and creativity of Ghana and Africa as a whole. Mama Africa is indeed keeping the life of Africa alive.

Every product produced speaks life from generations pasts, breathing life into today's fashion world. Most importantly, Mama Africa is covering the nakedness of many people.

Through Mama Africa's online presence, Mama Africa is ensuring that African handwork not only survives but thrives in the digital era.

MAMA AFRICA: A BRAND THAT TRULY CARES.

As Xiye Bastida said,

"We are on Earth to take care of life. We are on Earth to take care of each other." As I mentioned earlier, Mama Africa is indeed here to breathe life into lives by taking care of everyone and the environment.

At Mama Africa, it's not just about fashion- it's about people. When it comes to us, our customers are at the center of our hearts so everything that's made at Mama Africa, is made from love and care. Our customers are always at the apex of our hearts.

Mama Africa truly cares about the environment and everything it is made up of as a whole. At Mama Africa, even leftover fabrics are not thrown away- no, they're given a new life- creating beautiful and unique accessories and products that keep Africa's creativity flowing.

These leftover fabrics are not waste- they're given another chance to create beauty and reduce environmental harm.

Knowing how much we value the environment, leftover fabrics even made us develope a new product we should create.

Mama Africa discovered an idea to use those fabrics to reproduce hand fans and purses out of them.

A cared mind always has the people, environment, and world at heart.

WHAT'S MAMA AFRICA'S DREAM NOW?

Mama Africa stands on a strong principle, "Let's wear what we make, and make what we wear."

Mama envisions a world where African work is created, worn, celebrated and loved in every sphere of life. Mama Africa dreams about a world where African work is seen globally. A world where, at the look at African products, boldness, confidence, and love speak- not with a low voice, but with a high one.

We're @mamaafricagh_ on all social media platforms. Be a part of Mama Africa's journey as we breathe live into your life. Follow us, shop with us, and celebrate the heart of Africa with us.